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Foundation Degree Work-based Learning

FdA in Graphic Design - Weston College Higher Education Taster Brochure case study

 

As a result of the WVLLN Development bid funding 2007/08 for partner organisations to develop innovative activities and resources to enable vocational learners to participate in higher education, Weston College commissioned three of its Bath Spa University Foundation degree in Graphic Design students to produce a Taster brochure promoting the College’s Higher Education programmes.

The three Year 1 Foundation degree in Graphic Design students (Amy Goodyer, Adam Hastings and James Polis) had to pitch their idea for the brochure to a professional panel including the College’s Director of Higher Education. The students were given a small budget and had to develop the brochure from concept stage to finished project all within the space of a two week deadline. The theme for the taster brochure was appropriately food and the students had to manage the entire project from developing the original artwork to undertaking the photo-shoot of the food, typography and copywriting of the brochure. Every small detail was meticulously planned from the buying and displaying of the food (such as hand making tiny labels on cocktail sticks) to bringing the project on budget and sourcing the print.

Discussing the benefits of the project on their professional development, James Polis stated that ‘the success of the taster brochure project has helped massively towards my portfolio. I’m currently using the brochure as an example of work in pitches to companies and magazines.’

The success of the project has also boosted the students’ confidence as James explains, ‘Overall the taster brochure experience has given myself and my fellow co-workers more confidence especially in the way we approach other projects and clients. Understanding the importance of sourcing print, from finding the appropriate paper to comparing quotes from a number of printers to ensure that you get a high quality finish at the right price is an essential skill for any graphic designer to learn.’

Vicky Norcross, Programme Leader for the FdA in Graphic Design at Weston College congratulated the students on their design, “I was really impressed by the high quality of work Amy, Adam and James produced within such a short deadline, although all the Foundation degree in Graphic Design students had to pitch their design concept of a HE Taster brochure to the panel, Amy, Adam and James’ concept won because it took a simple idea and communicated it in a well-organised and innovative way.’

The taster brochure was designed to raise awareness of the opportunities available for Higher Level study at Weston College and to provide Level 3 students interested in progressing to HE with a genuine HE level experience. The Taster workshops have enabled Weston College to engage with certain groups of learners where progression rates are low. The brochure and the subsequent workshops have also played a part in breaking down some of the barriers to higher level study, which often relate to confidence levels and misconceptions about degree level learning. 

Please click here to download the PDF version of Weston College’s HE Taster Brochure

 

 

Download the PDF document: Cover for Taster day brochure

Download the PDF document: Taster Day Brochure